massive-MEDIA

IBM's predictions for an age of open media

IBM Consulting Services published a 44-page strategy report for the media industries that calls on them to become more open to business partners, customers and consumers.

It's entitled Media and entertainment 2010 - Open on the inside, open on the outside: The open media company of the future. So far, I've just given it a glance-through, but it seems they do a really good job at explaining why companies should make their business models more open. This really fits in well with the distribution models I'm proposing. It's interesting that they hardly mention P2P (of course, the first thing I did when I opened the doc was do a search!). Either they haven't realized that it can really change things or they're scared of the reactions they would probably get from the companies that may buy their services based on the report...or maybe they just realize that's a topic for another paper in and of itself.

Anyway, instead, they've side-stepped talk about how the distribution will take place - they've mostly said it will be more open. Regardless, I urge you to read the report. As soon as I get the time, I'll do the same. :)